serenity
serenity
serenity
01
01
Introduction
Introduction
In today's fast-paced urban life, nearly 60% of professionals face burnout from digital overload and high work stress, highlighting a critical need for accessible mental breaks. While grand getaways are often impractical, mini-adventures offer perfect, short escapes to decompress. However, current mapping services fall short; they prioritise efficiency over the quality of the travel experience and peaceful discovery
Serenity bridges this gap. It's a service designed to connect urban professionals with curated local mini-adventures, effortlessly integrating moments of tranquility and engagement into their daily lives. My goal is to combat modern burnout by making serene and enriching experiences readily accessible, promoting well-being right where you are
In today's fast-paced urban life, nearly 60% of professionals face burnout from digital overload and high work stress, highlighting a critical need for accessible mental breaks. While grand getaways are often impractical, mini-adventures offer perfect, short escapes to decompress. However, current mapping services fall short; they prioritise efficiency over the quality of the travel experience and peaceful discovery
Serenity bridges this gap. It's a service designed to connect urban professionals with curated local mini-adventures, effortlessly integrating moments of tranquility and engagement into their daily lives. My goal is to combat modern burnout by making serene and enriching experiences readily accessible, promoting well-being right where you are
In today's fast-paced urban life, nearly 60% of professionals face burnout from digital overload and high work stress, highlighting a critical need for accessible mental breaks. While grand getaways are often impractical, mini-adventures offer perfect, short escapes to decompress. However, current mapping services fall short; they prioritise efficiency over the quality of the travel experience and peaceful discovery
Serenity bridges this gap. It's a service designed to connect urban professionals with curated local mini-adventures, effortlessly integrating moments of tranquility and engagement into their daily lives. My goal is to combat modern burnout by making serene and enriching experiences readily accessible, promoting well-being right where you are
02
02
Serenity At A Glance
Serenity At A Glance
03
03
Process
Process
Research & Planning
Research & Planning
Research & Planning
I began by understanding the core problem – burnout among urban professionals due to digital overload and high work stress. This involved analysing existing services' pain points, which overlooked quality travel and peaceful experiences
I utilised tools like an Ecosystem Map to identify and connect different stakeholders involved in urban well-being and local exploration. I also leveraged a Gigamap to understand the broader, complex system Serenity would operate within, revealing interconnected factors
A Customer Journey Map was crucial for visualising the user's current experience, revealing pain points and identifying opportunities for Serenity to intervene effectively
I developed user personas, such as the "Wildcard," to empathise with specific user needs, like the desire for local exploration breaks to combat boredom and stress from working at home
I began by understanding the core problem – burnout among urban professionals due to digital overload and high work stress. This involved analysing existing services' pain points, which overlooked quality travel and peaceful experiences
I utilised tools like an Ecosystem Map to identify and connect different stakeholders involved in urban well-being and local exploration. I also leveraged a Gigamap to understand the broader, complex system Serenity would operate within, revealing interconnected factors
A Customer Journey Map was crucial for visualising the user's current experience, revealing pain points and identifying opportunities for Serenity to intervene effectively
I developed user personas, such as the "Wildcard," to empathise with specific user needs, like the desire for local exploration breaks to combat boredom and stress from working at home
I began by understanding the core problem – burnout among urban professionals due to digital overload and high work stress. This involved analysing existing services' pain points, which overlooked quality travel and peaceful experiences
I utilised tools like an Ecosystem Map to identify and connect different stakeholders involved in urban well-being and local exploration. I also leveraged a Gigamap to understand the broader, complex system Serenity would operate within, revealing interconnected factors
A Customer Journey Map was crucial for visualising the user's current experience, revealing pain points and identifying opportunities for Serenity to intervene effectively
I developed user personas, such as the "Wildcard," to empathise with specific user needs, like the desire for local exploration breaks to combat boredom and stress from working at home
Design & Prototyping
Design & Prototyping
Design & Prototyping
Feedback from faculty and peers was instrumental in shifting Serenity's focus from merely a mobile app to a comprehensive service offering
I brainstormed and refined key features and benefits, translating them into clear titles and descriptions that highlight how Serenity would help users destress
I created a Storyboard to explain how Serenity would assist users in destressing themselves, visually demonstrating its effectiveness in their journey
I developed a Service Blueprint to comprehensively map out the entire service delivery process, detailing user actions, front-stage interactions, back-stage processes, and supporting systems. This helped visualize the holistic user experience and operational requirements
Feedback from faculty and peers was instrumental in shifting Serenity's focus from merely a mobile app to a comprehensive service offering
I brainstormed and refined key features and benefits, translating them into clear titles and descriptions that highlight how Serenity would help users destress
I created a Storyboard to explain how Serenity would assist users in destressing themselves, visually demonstrating its effectiveness in their journey
I developed a Service Blueprint to comprehensively map out the entire service delivery process, detailing user actions, front-stage interactions, back-stage processes, and supporting systems. This helped visualize the holistic user experience and operational requirements
Feedback from faculty and peers was instrumental in shifting Serenity's focus from merely a mobile app to a comprehensive service offering
I brainstormed and refined key features and benefits, translating them into clear titles and descriptions that highlight how Serenity would help users destress
I created a Storyboard to explain how Serenity would assist users in destressing themselves, visually demonstrating its effectiveness in their journey
I developed a Service Blueprint to comprehensively map out the entire service delivery process, detailing user actions, front-stage interactions, back-stage processes, and supporting systems. This helped visualize the holistic user experience and operational requirements
04
04
Ideation
Ideation
By 2030, Charnwood will transform urban travel by turning all daily commutes into restorative journeys, through slow travel and curated local experiences, residents will reconnect with the serene beauty of their city.
By 2030, Charnwood will transform urban travel by turning all daily commutes into restorative journeys, through slow travel and curated local experiences, residents will reconnect with the serene beauty of their city.
- Service Vision Statement
- Service Vision Statement
- Service Vision Statement
Core Pillars of Serenity
Core Pillars of Serenity
Core Pillars of Serenity
Restorative Travel Experiences
Transforms everyday commutes into opportunities for mini-adventures
Offers curated, serene, off-the-beaten-path routes that reveal hidden local gems and cultural landmarks
Provides a structured yet flexible way to include relaxing & rejuvenating experiences into daily routines
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Reconnecting Users with Physical World
Helps users reduce their digital overload by encouraging them to interact with the physical world
Encourages users to rediscover and appreciate the beauty of their surroundings
Encourages exploration of the user’s 15-minute neighbourhood
Community Building
Encourages sharing local hidden gems and experiences, creating a dynamic ecosystem with user-generated content
Fosters a sense of belonging amongst users with similar interests
Encourages creating real-life connections
Restorative Travel Experiences
Restorative Travel Experiences
Transforms everyday commutes into opportunities for mini-adventures
Transforms everyday commutes into opportunities for mini-adventures
Offers curated, serene, off-the-beaten-path routes that reveal hidden local gems and cultural landmarks
Offers curated, serene, off-the-beaten-path routes that reveal hidden local gems and cultural landmarks
Provides a structured yet flexible way to include relaxing & rejuvenating experiences into daily routines
Provides a structured yet flexible way to include relaxing & rejuvenating experiences into daily routines
Reconnecting Users with Physical World
Reconnecting Users with Physical World
Helps users reduce their digital overload by encouraging them to interact with the physical world
Helps users reduce their digital overload by encouraging them to interact with the physical world
Encourages users to rediscover and appreciate the beauty of their surroundings
Encourages users to rediscover and appreciate the beauty of their surroundings
Encourages exploration of the user’s 15-minute neighbourhood
Encourages exploration of the user’s 15-minute neighbourhood
Community Building
Community Building
Encourages sharing local hidden gems and experiences, creating a dynamic ecosystem with user-generated content
Encourages sharing local hidden gems and experiences, creating a dynamic ecosystem with user-generated content
Fosters a sense of belonging amongst users with similar interests
Fosters a sense of belonging amongst users with similar interests
Encourages creating real-life connections
Encourages creating real-life connections
05
05
Bringing Serenity to Life
Bringing Serenity to Life
Bringing Serenity to Life
06
06
Social Business Canvas
Social Business Canvas
Serenity
Serenity
Serenity
(Community Interest Company)
(Community Interest Company)
(Community Interest Company)
A CIC allows Serenity to operate as a commercial venture while prioritising social value, such as improving wellbeing, fostering community connections, and promoting sustainable urban travel
A CIC allows Serenity to operate as a commercial venture while prioritising social value, such as improving wellbeing, fostering community connections, and promoting sustainable urban travel
A CIC allows Serenity to operate as a commercial venture while prioritising social value, such as improving wellbeing, fostering community connections, and promoting sustainable urban travel
Company Structure
Business Model
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Customer Segments
/// Urban Professionals
Corporate Professionals
Creative Professionals
Students
/// Corporate Wellness Programs
Value Propositions
SDG 3 Good Health & Wellness
Promotes Eco-Friendly Travel
Being in the Moment
Social Value Propositions
Slow, restorative breaks to de-stress and improved work-life balance
Curates mini-adventures in your 15 minute neighbourhood
Cost Structure
Setting up: £25,000
Running Costs: £34,000 per year
Revenue Stream
Charnwood Borough Council grant: £5000
WCIT Charity – IT4Good Programme: £15,000
Corporate Subscription Fees: £100 per kiosk/month
Installation Fee: £500 per kiosk
Sponsorship (Local Events): £500 - £2,000/ event
Community Reinvestment
Funding community events such as guided urban walks, or tours that promote local culture and well-being
Offer free or discounted access to Serenity for communities with limited resources
Company Structure
Business Model
Business Model
/// Urban Professionals
Corporate Professionals
Creative Professionals
Students
/// Corporate Wellness Programs
SDG 3 Good Health & Wellness
Promotes Eco-Friendly Travel
Being in the Moment
Value Propositions
Slow, restorative breaks to de-stress and improved work-life balance
Curates mini-adventures in your 15 minute neighbourhood
Social Value Propositions
Cost Structure
Setting up: £25,000
Running Costs: £34,000 per year
Revenue Stream
Charnwood Borough Council grant: £5000
WCIT Charity – IT4Good Programme: £15,000
Corporate Subscription Fees: £100 per kiosk/month
Installation Fee: £500 per kiosk
Sponsorship (Local Events): £500 - £2,000/ event
Community Reinvestment
Funding community events such as guided urban walks, or tours that promote local culture and well-being
Offer free or discounted access to Serenity for communities with limited resources
07
07
Service Blueprint
Service Blueprint
The Service Blueprint I designed for Serenity meticulously maps out the entire customer experience and the underlying processes that bring it to life
This blueprint provides a holistic view of Serenity's operations, highlighting every touchpoint and the intricate orchestration required to deliver a seamless, stress-reducing mini-adventure experience for the user
My Service Blueprint for Serenity is a detailed visual map of the entire service delivery process, from the user's initial thought of needing a break to the moments they experience renewed calm
The Service Blueprint I designed for Serenity meticulously maps out the entire customer experience and the underlying processes that bring it to life
This blueprint provides a holistic view of Serenity's operations, highlighting every touchpoint and the intricate orchestration required to deliver a seamless, stress-reducing mini-adventure experience for the user
My Service Blueprint for Serenity is a detailed visual map of the entire service delivery process, from the user's initial thought of needing a break to the moments they experience renewed calm
The Service Blueprint I designed for Serenity meticulously maps out the entire customer experience and the underlying processes that bring it to life
This blueprint provides a holistic view of Serenity's operations, highlighting every touchpoint and the intricate orchestration required to deliver a seamless, stress-reducing mini-adventure experience for the user
My Service Blueprint for Serenity is a detailed visual map of the entire service delivery process, from the user's initial thought of needing a break to the moments they experience renewed calm
