

01
01
Introduction
Introduction
Climate change is one of the biggest challenges we face today, largely driven by human activities that release record levels of greenhouse gases. A big part of this comes from the energy we use in our homes. In the UK alone, heating homes makes up around 13-14% of the country’s total carbon emissions, contributing to a larger 23% from heating overall. By making small changes, like adopting smart meters and investing is more environmentally friendly solutions, we can take meaningful steps towards a smarter, greener future, helping to reduce emissions and protect the planet.
My focus was on designing for families with young kids who lead busy lives, balancing multiple responsibilities and commitments. This user group often struggles to manage their energy consumption despite owning multiple smart devices around the house, due to a lack of time, technical expertise or motivation.
Climate change is one of the biggest challenges we face today, largely driven by human activities that release record levels of greenhouse gases. A big part of this comes from the energy we use in our homes. In the UK alone, heating homes makes up around 13-14% of the country’s total carbon emissions, contributing to a larger 23% from heating overall. By making small changes, like adopting smart meters and investing is more environmentally friendly solutions, we can take meaningful steps towards a smarter, greener future, helping to reduce emissions and protect the planet.
My focus was on designing for families with young kids who lead busy lives, balancing multiple responsibilities and commitments. This user group often struggles to manage their energy consumption despite owning multiple smart devices around the house, due to a lack of time, technical expertise or motivation.
Climate change is one of the biggest challenges we face today, largely driven by human activities that release record levels of greenhouse gases. A big part of this comes from the energy we use in our homes. In the UK alone, heating homes makes up around 13-14% of the country’s total carbon emissions, contributing to a larger 23% from heating overall. By making small changes, like adopting smart meters and investing is more environmentally friendly solutions, we can take meaningful steps towards a smarter, greener future, helping to reduce emissions and protect the planet.
My focus was on designing for families with young kids who lead busy lives, balancing multiple responsibilities and commitments. This user group often struggles to manage their energy consumption despite owning multiple smart devices around the house, due to a lack of time, technical expertise or motivation.
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02
Moss At A Glance
Moss At A Glance
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03
Process
Process
Research & Planning
Research & Planning
Research & Planning
Conducted user research using the COM-B model to understand household behaviors around energy use
Identified key user personas, motivations, pain points, and environmental impact awareness gaps
Mapped out opportunities and risks using a risk assessment matrix to prioritize design decisions
Conducted user research using the COM-B model to understand household behaviors around energy use
Identified key user personas, motivations, pain points, and environmental impact awareness gaps
Mapped out opportunities and risks using a risk assessment matrix to prioritize design decisions
Conducted user research using the COM-B model to understand household behaviors around energy use
Identified key user personas, motivations, pain points, and environmental impact awareness gaps
Mapped out opportunities and risks using a risk assessment matrix to prioritize design decisions
Design & Prototyping
Design & Prototyping
Design & Prototyping
Developed a UX Vision and structured features using the MoSCoW framework
Created wireframes, paper prototypes, and low-fidelity mockups for user testing
Designed intuitive flows for core features like “Trails,” energy insights, and rewards system
Developed a UX Vision and structured features using the MoSCoW framework
Created wireframes, paper prototypes, and low-fidelity mockups for user testing
Designed intuitive flows for core features like “Trails,” energy insights, and rewards system
Developed a UX Vision and structured features using the MoSCoW framework
Created wireframes, paper prototypes, and low-fidelity mockups for user testing
Designed intuitive flows for core features like “Trails,” energy insights, and rewards system
Development & Implementation
Development & Implementation
Development & Implementation
Built detailed task flows and interactions for setting up automations and controlling devices.
Designed a modular information architecture (e.g., zones, device control, insights).
Incorporated visual storytelling and feedback mechanisms to drive sustainable behaviors.
Built detailed task flows and interactions for setting up automations and controlling devices.
Designed a modular information architecture (e.g., zones, device control, insights).
Incorporated visual storytelling and feedback mechanisms to drive sustainable behaviors.
Built detailed task flows and interactions for setting up automations and controlling devices.
Designed a modular information architecture (e.g., zones, device control, insights).
Incorporated visual storytelling and feedback mechanisms to drive sustainable behaviors.
04
04
Ideation
Ideation
Moss is a mobile app for parents balancing busy lifestyles who want to manage household energy efficiently without disrupting their routines and want to earn rewards in the process but struggle with busy schedules and unintuitive apps
Moss is a mobile app for parents balancing busy lifestyles who want to manage household energy efficiently without disrupting their routines and want to earn rewards in the process but struggle with busy schedules and unintuitive apps
- UX Vision Statement
- UX Vision Statement
- UX Vision Statement











Design Principles
Design Principles
Design Principles

Design System
Design System







Features
Features

Trails
Trails
Trails
Trails
Trails are customisable automations, to easily optimise smart devices while adapting seamlessly into user's routines. They ensure convenience, comfort, and energy efficiency
Trails are customisable automations, to easily optimise smart devices while adapting seamlessly into user's routines. They ensure convenience, comfort, and energy efficiency
Trails
Trails are customisable automations, to easily optimise smart devices while adapting seamlessly into user's routines. They ensure convenience, comfort, and energy efficiency


New Trail Menu
New Trail Menu
Users can setup trails for specific scenarios by configuring and scheduling device settings. It enhances user's convenience and energy efficiency
Users can setup trails for specific scenarios by configuring and scheduling device settings. It enhances user's convenience and energy efficiency
New Trail Menu
Users can setup trails for specific scenarios by configuring and scheduling device settings. It enhances user's convenience and energy efficiency
Zones
Zones
The app automatically divides your home into different zones. Zones can be classified as different floors, rooms or areas of your home. These allow for more efficient and versatile control over your devices
The app automatically divides your home into different zones. Zones can be classified as different floors, rooms or areas of your home. These allow for more efficient and versatile control over your devices
Zones
The app automatically divides your home into different zones. Zones can be classified as different floors, rooms or areas of your home. These allow for more efficient and versatile control over your devices

Other Features
Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion

Home Page
The home page of the app lets the users control the basic functions of the devices in the 4 main rooms of the house and the rest of the house is accessible from the “more rooms” button

Energy Insights
This page provides a clear and visual overview of household energy consumption, using data from smart meters. Users can track usage trends, and identify cost-saving opportunities, making energy management both intuitive and actionable

Moss Points
Users earn Moss Points for energy-saving actions, like using eco-modes or off-peak hours or completing challenges. These points can then be redeemed for exciting benefits, such as gift cards or discounts on vacations and flights, turning sustainable habits into tangible rewards

Device Actions
The Device Actions page allows users to customise settings for individual smart devices when creating a new Trail. Users can easily adjust lighting, temperature, and appliance modes, ensuring the automation aligns with their preferences for any occasion





